The use of the internet is flourishing each day as laptop and mobile users are increasing exponentially. This has led to an increase in the digital marketing industry business.
Google has plunged into digital marketing for a long time and also earns a lot of revenue from Adsense. With the help of ads banners, the revenue is generated by either CPC (Cost Per Click) or CPM (Cost Per Impression).
More than 70% of mobile devices operate on Android having Chrome as the default browser that very well supports ads banner. However, this support is so extensive that there is no facility to restrict such ads. Few Chrome extensions are available that can be used as ad-blocker up to some extent.
Some websites are loaded with unpleasant ads that make the browsing experience uncomfortable. To overcome this concern Google has upgraded Chrome to restrict ads while surfing. This decision of Google has created a storm in the digital marketing industry as their business is on the verge of getting ruined, however, Chrome users have greeted this decision with open hands.
This upgrade of the ads-free version of Chrome was rolled-out on February 15, 2018. This version enables default adblocker within Chrome which will block most of the intrusive ads including full-page ads, flashing animated ads and auto-playing video ads. Such ads are designed to be disruptive and stands in the way of people using browser for their intended purpose.
Google will not weed out all ads from Chrome but will block all ads that repeatedly violate standards set forth by Coalition of Better Ads - a group of online media and publishing industries including Google, Microsoft, Facebook, Unilever, etc. So the "Better quality ads" that pass Adsense quality checks will still continue to exist.
Read more on registering your website domain on Google and optimizing search with different search parameters.
Google has plunged into digital marketing for a long time and also earns a lot of revenue from Adsense. With the help of ads banners, the revenue is generated by either CPC (Cost Per Click) or CPM (Cost Per Impression).
More than 70% of mobile devices operate on Android having Chrome as the default browser that very well supports ads banner. However, this support is so extensive that there is no facility to restrict such ads. Few Chrome extensions are available that can be used as ad-blocker up to some extent.
Some websites are loaded with unpleasant ads that make the browsing experience uncomfortable. To overcome this concern Google has upgraded Chrome to restrict ads while surfing. This decision of Google has created a storm in the digital marketing industry as their business is on the verge of getting ruined, however, Chrome users have greeted this decision with open hands.
This upgrade of the ads-free version of Chrome was rolled-out on February 15, 2018. This version enables default adblocker within Chrome which will block most of the intrusive ads including full-page ads, flashing animated ads and auto-playing video ads. Such ads are designed to be disruptive and stands in the way of people using browser for their intended purpose.
Google will not weed out all ads from Chrome but will block all ads that repeatedly violate standards set forth by Coalition of Better Ads - a group of online media and publishing industries including Google, Microsoft, Facebook, Unilever, etc. So the "Better quality ads" that pass Adsense quality checks will still continue to exist.
Read more on registering your website domain on Google and optimizing search with different search parameters.
